Lifestyle marketing is a term that is often met with a bit confusion but it really is one of the best methods for reaching an audience at the root. Sometimes referred as "Grassroots Marketing", we take the best of the digital world and help to combine it with traditional ways of reaching an audience. From creating a website or landing page and having a pre-selected street team to go out in specific target areas to market your business's services or products by delivering printed materials or doing a mass survey to learn about potential new clients or unique opportunities, we do it all.
This method of marketing is a more personable effort, combining technology with people on the street becomes a very unique way of measuring what kind trends your audience might lean towards or discover something new about how they might use or relate to your business's products and services.
Crossing traditional "Grassroots" efforts with a technology vertical is a great method of launching new products and services and getting back real feedback from people not just emails and comments over a website.
We can help to deliver a street team that will coordinate its efforts with your business and our agency, and help to deliver measurable results. By having the street team deliver digital photos and weekly progress reports, as well as drive individual(s) to the designated website or promotion webpage; it is a unique spin to and old way of reaching new audiences, we have had great success in the past using this method with younger demographics who attend live music and sporting events.